I love how Weiner avoids Helvetica because its authoritarian and looks to Franklin Gothic as the alternative. Brilliant artist all teasing aside.
Tateshots things he designed his own font. Brilliant interviews all teasing aside.
A New Yorker born and raised, Lawrence Weiner’s mission in life is to get straight to the point. It’s a quality you cannot miss in his artwork, in which big ideas are communicated using the minimum of words.
In this film, Weiner tells us why he’s against Helvetica, and how he came to design his own font. He also shows us around his studio and allows us a sneak preview of projects that are still on the drawing board.
His work was included in the exhibition Colour Chart at Tate Liverpool in 2009.